Last weekend, the 5th edition of the Nollywood in Hollywood film festival returned to Los Angeles for another brief showcase of the best Nigerian films from the past year. This year, the festival ran for two nights, screening Gone at the USC School of Cinematic Arts on Friday, before heading over to the West Side for Juju Stories at The Aero. Whilst we were only able to attend Saturday’s screening, we encourage all film fans to look out for Nollywood in Hollywood next year. Not only are the screening’s a brilliant showcase of new Nollywood films in a city that often overlooks the African film industries, but these screenings are free and very well hosted.
In many years of attending film festivals, Nollywood in Hollywood’s screening of Juju Stories was only the second which actually provided regional food to the entire audience ahead of the film. The other was a screening of Mohamed Al Daradji’s The Journey for the BFI Fest for which the Iraqi Embassy supplied Baklava to everyone attending. Whilst free food isn’t necessary to enjoy movies, it does add a memorable touch that will probably make you more open to whatever film you are about to see. From what we saw, the free meat pies, spring rolls, and puff puff excited a few attendants familiar with the foods, and made others more open to socializing to discover what the food was and to learn more about the event in the cinema lobby ahead of the film. It’s a great way to get an unfamiliar audience open to experiencing unfamiliar films.
Whilst ‘Nollywood’ has come to stand for all film production from Nigeria, Nollywood boomed in the late 1980’s/early 1990s with the arrival of the VHS system. VHS made filmmaking cheaper and therefore more accessible, allowing anyone (filmmaker or not) to have a go at making their own films. It also made it easier to distribute films, as VHS opened the home video market, meaning filmmakers didn’t have to have to make deals with theaters to get their films seen. Because VHS made it easier and cheaper to shoot films and get them seen, filmmaking in Nigeria exploded. At certain points in the 2000’s the Nollywood film industry was making an estimated 4 films a day! However, alongside the boom in production, the new face of Nigerian cinema faced a lot of criticism. Opening up the film industry to everyone loosened the standards of filmmaking as well as the themes. Many of the new Nollywood productions focused on witchcraft and juju, giving viewers a skewed view of Nigerian (and African) culture.
Juju Stories is an example of the current state of Nollywood film. As the focus of Nigerian film production has switched back to theatrical releases supported by larger budgets, the production standards have improved. Many Nollywood productions are now screened in cinemas at home or abroad, as well as reaching international film festivals and streaming platforms. Whilst the themes made popular in the Nollywood home-video era remain (such as witchcraft), the films look a lot better. Juju Stories is a great example of this. It includes three different stories shot by three different filmmakers from a Nigerian film collective that all touch on Juju. Each short is very well made, and the comedy fit the big screen environment perfectly. It reminded me of a screening of Argentina’s Wild Tales that I saw a while back in which one man, probably Argentinian, was cracking up throughout the film. Similarly, the audience at the Juju Stories screening was cracking up and shouting out at the characters on screen.
Unlike the Nollywood movies of the home-video era, today’s Nollywood films are at home on the big screen. So do yourself a favor and acquaint yourself with Nollywood at the Nollywood in Hollywood film festival next year to see Modern Nigerian film where it should be seen: on the big screen.
Keep an eye on the Nollywood in Hollywood website for details for next year’s festival.
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